Fractional CMO Services
Most small firms cannot afford a full-time CMO. The good news is they don’t need one, either.
Full service strategy and execution.
No full time commitment.
Hiring full-time marketing employees means paying salary, benefits, onboarding, and crossing fingers they work out. For most small firms, that’s a sucker’s bet. Not yet, maybe not ever.
A part-time, fractional CMO gives you the same caliber of thinking at a fraction of the cost. We come in as your marketing lead, build a real plan, manage the moving parts, and get out of the way when you don’t need us. You stay focused on your clients. We stay focused on growing your firm.
Customized Marketing Leadership
We set your firm’s marketing direction, providing as much or as little support as you need. Here’s what that looks like in practice.
Client Growth
Strategies
We find your best client opportunities, deepen the relationships you have, and build a step-by-step plan to win the ones you want.
Thought
Leadership
You have expertise your clients need. We turn it into articles, speaking spots, and a profile that opens doors.
Awards
& Rankings
Chambers USA, Legal 500, Best Lawyers, Super Lawyers. The right accolades matter to discerning clients. We advise you on which submissions make sense for your firm, handle the preparation, and ensure nobody is scrambling at the deadline.
Social Media
Management
LinkedIn isn’t optional anymore for law firms. We build and maintain a presence that actually reflects your work, not just a feed of firm announcements nobody reads.
Vendor Oversight
Already working with a web developer or SEO firm? We manage those relationships, hold vendors accountable, and make sure their work connects to an actual strategy.
Day-to-Day
Marketing Support
PR requests, RFPs, event coordination, internal communications. We keep the operational marketing work that falls through the cracks at most small firms moving.
Not a consultant. Not a vendor. We’re your marketing department.
We build into your firm, not on top of it.
We don’t deliver reports and move on. MacGuffin works as an integrated part of your team by attending the right meetings, understanding your firm culture, and making decisions with your goals in mind.
Our model is built around three levels of support working together. CMO-level leadership sets the priorities and owns the strategy. Director-level execution keeps projects on track and coordinates content, vendors, and messaging. Day-to-day marketing management handles the operational work that never stops so it doesn’t pile up on your desk.
You get the full stack, but only pay for what you actually need.
You’ve probably tried marketing before. This is different.
The skepticism of legal marketing is earned. You’ve hired someone who overpromised, invested in a strategy that didn’t translate into clients, or spent money on a website that just sits there.
MacGuffin works differently because we’re built specifically for small law firms. We know the business model, we understand how clients choose attorneys, and we don’t confuse activity with results. When we take something on, we fully execute it and measure whether it’s working or not.