aviele
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Law Firm Content Marketing: Cadence & Channels
In an earlier post, we covered the first two questions any solo or small firm has to answer before starting a content program: who you’re writing for, and what you’re writing about. Get those right and you’ve got a real foundation, a clear reader and a library of topics worth building out. But a foundation…
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Content Strategy for Solo Law Firms: Audience & Topics
Content marketing, whether as a blog, newsletter, LinkedIn thought leadership, or all of the above, is a serious investment for a solo practitioner. It takes time to pay off. Unlike a referral relationship or a PPC campaign, it is not something you can switch on during the times you need work and off when you’re…
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Should You Leave Big Law to Go Solo? Reading the Signs Before You Jump
There is a specific kind of dread that arrives on Sunday night. Not the ordinary reluctance everyone feels about Monday, but the heavier version, the one that comes with a glass of wine and the dawning sense that you are spending the best hours of your life on work that does not mean much to…
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The Solo Lawyer’s Inbox Problem (and How to Fix It)
If you run a solo practice, the inbox is usually the first thing to go. Not because you’re disorganized, but because there’s no one else to hand it to. The email piles up while you’re in a deposition or drafting an agreement, and by the time you sit down to it, answering email has become…
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How Law Firms Actually Get New Clients
If you want to know how to get clients for a law firm, the most useful evidence is from speaking to attorneys who have run a practice of their own. Most do not credit the most expensive marketing techniques. The attorneys who built durable books of business rarely point to the billboard, the SEO retainer,…
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The Law Firm Startup Kit: What You Need Before Your First Client
Most lawyers building a law firm spend their first month on the wrong things. They design a logo. They agonize over a website color. They buy a domain, then a second domain, then a third one in case the first two were mistakes. But what they actually need to do in those early weeks is…
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Client Screening for Attorneys; Or, How to Spot a Bad Client Before You Sign One
Every attorney has one. The client you knew, somewhere around the second phone call, you should have turned away. You took the matter anyway, and you spent the next several months regretting it: the emails at midnight, the invoices that went unpaid, the nagging worry that this was the one who would file a bar…
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What a Solo Practice Should Outsource First (and What to Never Hand Off)
Every solo attorney eventually arrives at the same advice, usually around the time the work outpaces the hours. Stop doing everything yourself. Delegate. Buy back your time. You cannot grow a firm while you remain the bottleneck for every task inside it. The advice, while correct, is incomplete because the moment you’ve decided to delegate,…