Fractional legal marketing and business development, built around your expertise.
Solo practitioners know things the internet doesn’t. We turn that knowledge into fractional legal marketing, content, and business development initiatives that wins clients. From your first thought leadership piece to a program spanning every practice group, the work is built around your goals, not a template.
Fractional Legal Marketing Services
for Boutique Law Firms
CMO Services
Most boutique law firms don’t need a full-time CMO. They need senior marketing leadership on a schedule that fits their size. We work as your embedded fractional CMO, setting strategy, managing vendors, and keeping the work moving without the overhead of a full-time hire.
Business Development
The work of turning relationships into clients is specific and learnable. We build pitch support, RFP responses, and a repeatable approach to new business around how your attorneys already work, not a template borrowed from a different kind of firm.
Marketing & Brand
Website copy, practice descriptions, attorney bios, and positioning that makes a boutique law firm read like the obvious choice for its niche. The goal is a firm that sounds exactly like itself, only clearer.
Awards & Rankings
The right submissions open doors with clients. We advise on which rankings make sense for your firm, handle the preparation, and make sure nothing gets done at the last minute.
Thought Leadership
You have expertise clients need and can’t easily find elsewhere. We turn it into articles, speaking opportunities, and a content strategy that generates referrals before the phone rings.
SEO & AEO
Your firm needs to be found before it can be hired. We handle content strategy, writing, and optimization for both traditional search and the AI-generated results your clients increasingly rely on for legal referrals.
You built the expertise. Now let’s build the audience.
MacGuffin builds the marketing presence that helps the right clients find you. That means thought leadership, brand identity, newsletters, social media, and the strategy that ties it all together.
Fill out the form to find out how MacGuffin can make your life easier.