This is the third and final post in our series on building a law firm content marketing strategy. The first two covered audience and content production. This one covers the part that determines whether any of it was worth the effort: building law firm content that converts readers into clients, and knowing whether you’ve done…

In an earlier post of our series on law firm content marketing, we covered the first two questions any solo or small firm has to answer before starting a content program: who you’re writing for, and what you’re writing about. Get those right and you’ve got a real foundation, a clear reader and a library…

Content marketing, whether as a blog, newsletter, LinkedIn thought leadership, or all of the above, is a serious investment for a solo practitioner. It takes time to pay off. Unlike a referral relationship or a PPC campaign, it is not something you can switch on during the times you need work and off when you’re…